13 October 2023 News
Toyota (GB) and Toyota Financial Services have extended their charity of the year partnership for another year, taking their fundraising commitment to the MND Association up to 31 March 2025. The partnership, originally intended to last three years, has seen the two companies raise more than £176,000 between them for the Association. Colleagues have undertaken various fundraising challenges, including a 24-hour static cycle, the Lake District Ultra Challenge and RideLondon.
The businesses chose the MND Association as their charity partner via a staff-driven selection process in which all employees were given the opportunity to nominate a charity. They then voted for their preferred good cause from a shortlist. Fundraising also took on another meaning after the death of much-loved colleague Rachel Rollason in 2022.
“We are very pleased to be supporting the great work that the MND Association does, especially since we lost our colleague Rachel to MND. This staff-selected relationship has prompted great efforts in fundraising and also in trying to understand what MND is and how it affects sufferers. We hope that it continues to be a hugely inspiring partnership.”
Toyota (GB) President and Managing Director, Agustin Martin
“Never has a Toyota charity partnership created such a positive reaction among staff and a willingness of so many to become involved in fundraising events. We look forward to further success in helping develop treatments and ultimately a cure.”
Fran Kenny, Toyota Financial Services UK CEO and Managing Director
“The whole team at Toyota has been truly incredible these past three years and it has been a real pleasure to work with them. Their enthusiasm to undertake a whole range of challenges and other fundraising events has been incredible. They’ve also lent their support to other Association fundraisers, so helping the wider MND community to fight back against this devastating disease. We are so grateful to hear the wonderful news of this extension to our partnership. Knowing some of the exciting plans for the coming 12 months, we are looking forward to our partnership going from strength to strength and raising even more for our vital support grants programme.”
Ian Gardner, Head of Development at the MND Association